카페 〈자그마치〉 브랜드 아이덴티티 디자인
The logo for Zagmachi, a café located in Seongsu-dong, was designed to reflect the unique linguistic characteristics of its name. Zagmachi is a Korean word used to emphasize the meaning of a phrase when placed before or after it. To visually represent this emphasis, an underline was added to the letter ‘Z’ in the logo, reinforcing the brand’s core concept of highlighting and drawing attention. This approach ensures that the brand name itself conveys a sense of emphasis, creating a distinct and memorable identity.
또한, 자그마치의 로고는 카페의 인더스트리얼한 분위기와 조화를 이루도록 설계되었습니다. 이를 통해 공간의 분위기와 일치하는 시각적 아이덴티티를 제공하여, 방문객들에게 일관된 브랜드 경험을 선사하였습니다.
이러한 디자인 접근은 자그마치의 독특한 브랜드 아이덴티티를 강화하고, 고객들에게 강렬한 인상을 남기며, 성수동의 대표적인 카페로 자리매김하는 데 기여하였습니다.
Additionally, the logo was designed to harmonize with the café’s industrial aesthetic, maintaining a cohesive visual language that aligns with the ambiance of the space. This integration allows for a seamless brand experience, ensuring that visitors perceive a unified identity throughout their interaction with the café.
This design approach strengthens Zagmachi’s unique brand identity, leaving a lasting impression on customers and solidifying its position as one of Seongsu-dong’s standout cafés.
#아이덴티티 디자인